Article ID: 607
Last updated: 04 Oct, 2013
A new email campaign can be created by using an campaign template or an existing campaign or from complete scratch using HTML code editor.
Creating a new campaign using Template Gallery There are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use Campaigns tab or if you are on the Dashboard or you can click on the Create New Campaign link under the Quick Links.
If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in outbox, are being created and in draft mode, are scheduled, are paused and are pending approval. You can manage tags which can allow you to categorize your campaigns.
Campaign SettingsCampaign NameEnter the name of your campaign RecipientsSelect the mailing list or a segment for your campaign. You can select single or multiple lists of segments. Apply A/B Split TestingBy applying A/B split testing you can test different versions of your campaign settings or content. You can set the test size, duration and how to determine the winner. This helps you optimize your campaign in a better manner. Publish this campaign to RSS FeedWhen you check this box, your subscribers will be able to see this campaign in their list's rss feeds. Google Analytics IntegrationOempro integrates seamlessly with the Google Analytics web service to help you track recipient activities on your website coming from your campaign.
Campaign Email Creation Step 1 NameEnter the name which will be used for the from field of your campaign email Email addressenter the email address which will be used for the from email field of your campaign email. Reply to InformationYou can use the same reply to information defined the name and email address fields above or use the new one by un-checking the option and entering the different reply-to information
Campaign Email Creation Step 3 / Content Embed images to email contentYou can tick this option if you wish to embed the images within your campaign, although this can increase the size of the email if there are many images within the email content. Content TypeSelect the content type - whether you are going to send an HTML email or Text. You can also send a multi-part email which will carry HTML as well TEXT based content and render it at the end-users end according to their email reader. SubjectDefine the subject line for your campaign email. AttachmentsYou can attach one or more files to the campaign email you are going to send.
The above email content builder will help you add your own content within the available editable regions. Oempro has an advanced template engine which allows you to easily edit your content within the pre-defined campaign template. In order to edit the content you just have to place your mouse on the content box and click your left mouse key once - if the area is editable it will give you the "Edit" menu as shown in the below screenshot.
In the above screenshot we can see "Edit" as well "Duplicate" - this means the region we clicked on can be edited with custom content and you can also duplicate the block of text as well. When you click the edit button it will give you the editor which can be seen in the below screen shot.
If you take a look at the screenshot you will see that the Good News title can be edited in the shown box. You can change it to anything you wish. Similarly there are editable regions which can also accept the html content, the above editable region is a text only region. Once your content is populated you can simply hit the "Save" button and save the content and get out of the content editing screen. Now click on the "Next" button found on the campaign email creation wizard to go to the final "Review" of your campaign email.
The last step of campaign email creation is the preview of your campaign's content. You can verify how does it look by sending an email to a designated email address or on your browser. The review screen will also give you the details of the content analysis and spam testing. Once you verify the preview and satisfied with the campaign email content click on the "Next" button to go to the campaign scheduling screen.
Creating a new campaign using HTML CodeThere are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use "Campaigns" tab or if you are on the Dashboard you can click on the "Create New Campaign" link under the Quick Links.
If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in outbox, are being created and in draft mode, are scheduled, are paused and are pending approval. You can manage tags which can allow you to categorize your campaigns.
Campaign SettingsCampaign NameEnter the name of your campaign RecipientsSelect the mailing list or a segment for your campaign.You can select single or multiple lists of segments. Apply A/B Split TestingBy applying A/B split testing you can test different versions of your campaign settings or content. You can set the test size, duration and how to determine the winner. This helps you optimize your campaign in a better manner. Publish this campaign to RSS FeedWhen you check this box, your subscribers will be able to see this campaign in their list's rss feeds. Google Analytics IntegrationOempro integrates seamlessly with the Google Analytics web service to help you track recipient activities on your website coming from your campaign.
Campaign Email Creation Step 1NameEnter the name which will be used for the from field of your campaign email Email addressEnter the email address which will be used for the from email field of your campaign email. Reply to InformationYou can use the same reply to information defined the name and email address fields above or use the new one by un-checking the option and entering the different reply-to information
Campaign Email Creation Step 2Embed images to email contentYou can tick this option if you wish to embed the images within your campaign, although this can increase the size of the email if there are many images within the email content. Content TypeSelect the content type - whether you are going to send an HTML email or Text. You can also send a multi-part email which will carry HTML as well TEXT based content and render it at the end-users end according to their email reader. SubjectDefine the subject line for your campaign email. HTML ContentAdd the custom html content you created for your newsletter or you can directly create the custom content using the editor available. Please note that you must add "unsubscription" link within your content to comply with the policy. You can do that by clicking on "%" icon within the content editor and then selecting the un-subscription link. Save DraftThis button lets you save the content you have written without proceeding to the next step. This way you can continue your writing without any distractions and loosing any changes. Attachments You can attach one or more files to the campaign email you are going to send.
The last step of campaign email creation is the preview of your campaign's content. You can verify how does it look by sending an email to a designated email address or on your browser. The review screen will also give you the details of the content analysis and spam testing. Once you verify the preview and satisfied with the campaign email content click on the "Next" button to go to the campaign scheduling screen.
Use the drop down menu "send" to schedule the campaign There are four scheduling options available for every campaign
Creating new campaign from previously sent CampaignThere are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use "Campaigns" tab or if you are on the Dashboard you can click on the "Create New Campaign" link under the Quick Links.
If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in outbox, are being created and in draft mode, are scheduled, are paused and are pending approval. You can manage tags which can allow you to categorize your campaigns.
Campaign SettingsCampaign NameEnter the name of your campaign RecipientsSelect the mailing list or a segment for your campaign.You can select single or multiple lists of segments. Apply A/B Split TestingBy applying A/B split testing you can test different versions of your campaign settings or content. You can set the test size, duration and how to determine the winner. This helps you optimize your campaign in a better manner. Publish this campaign to RSS FeedWhen you check this box, your subscribers will be able to see this campaign in their list's rss feeds. Google Analytics IntegrationOempro integrates seamlessly with the Google Analytics web service to help you track recipient activities on your website coming from your campaign.
Sender SettingsNameEnter the name which will be used for the from field of your campaign email Email addressEnter the email address which will be used for the from email field of your campaign email. Reply to InformationYou can use the same reply to information defined the name and email address fields above or use the new one by un-checking the option and entering the different reply-to information
Use the drop down menu "send" to schedule the campaign There are four scheduling options available for every campaign
New Campaign using a Web URLThere are two ways in which anyone can start creating a new campaign irrespective of the method they use. You can use "Campaigns" tab or if you are on the Dashboard you can click on the "Create New Campaign" link under the Quick Links.
If you look at the campaign browser screenshot above you will realize that it gives you the ability to browse through the campaigns within your account. You will also be able to track all the campaigns which are sent, are in outbox, are being created and in draft mode, are scheduled, are paused and are pending approval. You can manage tags which can allow you to categorize your campaigns.
Campaign SettingsCampaign NameEnter the name of your campaign RecipientsSelect the mailing list or a segment for your campaign.You can select single or multiple lists of segments. Apply A/B Split TestingBy applying A/B split testing you can test different versions of your campaign settings or content. You can set the test size, duration and how to determine the winner. This helps you optimize your campaign in a better manner. Publish this campaign to RSS FeedWhen you check this box, your subscribers will be able to see this campaign in their list's rss feeds. Google Analytics IntegrationOempro integrates seamlessly with the Google Analytics web service to help you track recipient activities on your website coming from your campaign.
Sender SettingsNameEnter the name which will be used for the from field of your campaign email Email addressEnter the email address which will be used for the from email field of your campaign email. Reply to InformationYou can use the same reply to information defined the name and email address fields above or use the new one by un-checking the option and entering the different reply-to information
Fetch ContentEmbed images to email contentYou can tick this option if you wish to embed the images within your campaign, although this can increase the size of the email if there are many images within the email content. Content TypeSelect the content type - whether you are going to send an HTML email or Text. You can also send a multi-part email which will carry HTML as well TEXT based content and render it at the end-users end according to their email reader. SubjectDefine the subject line for your campaign email. HTML Content URLEnter the URL where the content is uploaded. AttachmentsYou can attach one or more files to the campaign email you are going to send.
Use the drop down menu "send" to schedule the campaign There are four scheduling options available for every campaign
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Article ID: 607
Last updated: 04 Oct, 2013
Revision: 5
Views: 3698
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